Sport Consumer Behavior Research: Improving Our Game

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Research Essay: Improving Our Approach to Internet and SOA Projects

In the late 1990s, the internet boom required new techniques and practices from project management that were more overtly agile and (perceived as being) outside of the realm of traditional methodologies. At the time, and to this day to a large extent, traditional methodologies had been the single recognised toolset available to a project manager: and then only really addressing the ‘harder’ dis...

متن کامل

Improving Behavior of Computer Game Bots Using Fictitious Play

In modern computer games, “bots” – intelligent realistic agents play a prominent role in the popularity of a game in the market. Typically, bots are modeled using finite-state machine and then programmed via simple conditional statements which are hard-coded in bots logic. Since these bots have become quite predictable to an experienced games′ player, a player might lose interest in the game. W...

متن کامل

Phone-based Data Collection for Consumer Behavior Research

An important question in consumer behavior research is how to systematically and quantitatively determine patterns in consumer behaviors that can facilitate understanding of where, when, and how consumers purchase products and services at (non-online) retail shops. Collecting naturalistic data on real consumers who shop at retail stores is often one of the most critical, challenging, and expens...

متن کامل

Online End User Trust and Consumer Behavior Research

online end user trust and consumer behavior research. Online shopping has grown steadily in popularity in recent years as online and hybrid retailers offer an attractive Internet-based service to customers, such as Internet-only deals and shipping discounts. Even though there have been many research endeavors to explain online end user trust and consumer behavior, one of the main questions is h...

متن کامل

Online Consumer Behavior: A Review and Agenda for Future Research

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Sport Management

سال: 2016

ISSN: 0888-4773,1543-270X

DOI: 10.1123/jsm.2016-0028